Abstract: First-class universities shoulder the task of cultivating top innovative talents and the goal of leading and supporting the construction of national innovation-driven development strategy. In order to carefully study their characteristics in the "Internet plus " innovation and entrepreneurship competition, which highlights the achievements of deepening innovation and entrepreneurship education reform and has extensive influence, through the application of EXCEL, SQL Server database and Picdata words analysis tools, the data of previous awards of the competition was analyzed and compared. The results showed that the first-class universities have absolute advantages over other universities in terms of their ability to win awards characterized by the average number of awards and the quality of awards characterized by the number of high-quality awards. At the same time, in view of the first-class performance of the first-class universities in the competition, this paper mainly analyzes and considers from the two aspects of student resource gathering and educational resource allocation.

Key words: Competition, First-class university, Innovation and entrepreneurship education, Education resource allocation