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The Theory and Practice of Innovation and Enntrepreneurship ›› 2021, Vol. 4 ›› Issue (12): 163-166.

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Research on the Content and Path of Business Administration Talents Cultivation Reform under the Background of New Business

HAN Xi, ZHOU Huiping, WANG Feng, LV Shengxiang   

  1. School of Business Administration, Guangdong University of Finance and Economics, Guangzhou Guangdong, 510320, China
  • Published:2021-09-10

Abstract: With the rapid development of new technologies such as big data and artificial intelligence, China's enterprise management practice in the era of digital economy needs new business talents. How to transform from traditional business to new business and cultivate Chinese business talents for the future is an important mission of business higher education. Based on the analysis of the background, definition and connotation of the new business subject, this paper summarizes the core content of the new business talent education, and puts forward the path of business management personnel teaching reform under the background of new business construction from the aspects of Ideological and political construction, training program, teaching content, teaching mode and teaching staff construction.

Key words: New business, Talents cultivation, Teaching reform

CLC Number: