Abstract: The development and application of Internet information technology has brought great opportunities and challenges to the management of college students. Colleges and universities must change the inherent management mode and combine big data with college student management to meet the requirements of college student management in the new era. This paper deeply analyzes the opportunities and challenges caused by big data to the Internet, and explores the effective mode of college student management under the background of big data, hoping to help the relevant responsible persons of colleges and universities effectively improve the efficiency of college student management and achieve higher education goals.

Key words: Big data, Universities, Student management