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The Theory and Practice of Innovation and Enntrepreneurship ›› 2021, Vol. 4 ›› Issue (11): 23-24.

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Research on the Promotion Strategy of Case Teaching Methods in Strategic Management Course

ZHOU Huiping, WANG Feng, HAN Xi   

  1. School of Business Administration, Guangdong University of Finance and Economics, Guangzhou Guangdong, 510320, China
  • Online:2021-06-10 Published:2021-09-09

Abstract: Strategic management is a core subject in undergraduate course education, and it is essential for cultivating students' strategic thinking and strategic vision. A great number of strategic management course has introduced case teaching methods to activate the classroom atmosphere and cultivate students' ability to analyze and solve strategic problems. However, there are still some difficulties in the current case teaching methods in strategic management course. Based on the author's daily teaching experience, this paper extracts some common dilemmas in the strategic management classroom of case teaching methods, and proposes corresponding improvement strategies to provide references for enhancing the teaching effect of strategic management courses.

Key words: Strategic management, Case teaching methods, Confusion, Strategy

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