Abstract: Vocational college students have strong practical ability, weak theoretical knowledge, strong sense of innovation and entrepreneurship, but lack of relevant professional knowledge. How to combine the professional characteristics of higher vocational colleges to build an innovative and entrepreneurial professional curriculum system in line with the development of the industry and the needs of the society has become the focus of professional talent training. This project takes the situation of exhibition major students in higher vocational colleges as an example, through the construction of innovation and entrepreneurship curriculum system of higher vocational exhibition specialty, designs scientific and reasonable professional talent training program, and explores the effective ways to cultivate students' innovation and entrepreneurship ability.

Key words: Exhibition, Innovation and entrepreneurship, Curriculum system, Talent training program