Abstract: Promoting agricultural and rural modernization is an important way to solve the problem of unbalanced and insufficient rural development. Under the guidance of local colleges and universities, education, science and technology, consumption, enterprises and e-commerce are deeply integrated with agriculture from multiple dimensions forming a unique "rural assistance +" mode. It will make a great help to the development of rural tourism, e-commerce and other tertiary industries. It is an effective way to broaden farmers' income channels, improve the level of rural science and technology, and promote rural economic development. It is of great significance to poverty alleviation and the building of a moderately prosperous society in all respects. It is an effective way to broaden the channels of increasing farmers' income, improve rural science and technology level, improve the efficiency of rural governance, and promote rural economic development. It is of great significance to build a long-term mechanism of relative poverty governance and achieve rural revitalization, and lays a good foundation for opening a new journey of comprehensively building a modern socialist country.

Key words: Rural assistance, Local colleges and universities, Rural revitalization