Analysis on the Influencing Factors of Undergraduates' Entrepreneurship Intentions——Based on the Empirical Analysis of Universities in Nanchang

Abstract

Abstract: This article takes colleges and universities in Nanchang, Jiangxi Province as an example, and conducts empirical analysis based on questionnaire surveys. The five dimensions of campus education, individual capital, government factors, social capital, and psychological capital are incorporated into the influencing factors of college students' entrepreneurial willingness and considered by empirical testing. analysis. The research results show that campus education, social capital, and psychological capital have a significant positive impact on college students' entrepreneurial willingness, while individual capital and government factors have no significant impact on college students' entrepreneurial willingness, failing the significance test. Based on this, we put forward countermeasures and suggestions from the three perspectives of strengthening campus education, upgrading, social capital and psychological capital.

Key words: Entrepreneurial willingness, Campus education, Social capital, Psychological capital

CLC Number:

G647.38

WU Chunya, YUAN Yunyun, LV Chongyang. Analysis on the Influencing Factors of Undergraduates' Entrepreneurship Intentions——Based on the Empirical Analysis of Universities in Nanchang[J]. The Theory and Practice of Innovation and Enntrepreneurship, 2021, 4(10): 188-190.

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