Abstract: Under the background of "mass entrepreneurship and innovation", the state and society also put forward new requirements for "mass entrepreneurship and innovation" education. However, the educational goals of some colleges and universities are separated from the actual school development and social demand, which affects the improvement of the education level of entrepreneurship and innovation in colleges and universities. based on this, this article will be in the context of "mass entrepreneurship and innovation" upgrade, analyze the positioning and problems of innovation and entrepreneurship education in colleges and universities, and formulate feasible solutions, Provide certain help for improving the level of double innovation education in colleges and universities.

Key words: "Mass entrepreneurship and innovation" upgrade background, Innovation and entrepreneurship education in colleges and universities, Positioning strategy