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The Theory and Practice of Innovation and Enntrepreneurship ›› 2020, Vol. 3 ›› Issue (8): 186-187.

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Research on Innovation and Entrepreneurship of College Students Majoring in Film and Television Animation under the Cultural and Creative Industry Perspective

ZHAO Yufu, WANG Yingquan, XU Haixia, LI Chaoyu, ZHANG Zongyuan   

  1. Qingdao Huanghai University, Qingdao Shandong, 266555, China
  • Published:2020-06-16

Abstract: The major of film and television animation is an industry with broad employment prospects, involving various industries and various jobs. However, influenced by the environment of cultural innovation industry, it makes it difficult for students to obtain employment. At the same time, it also makes the innovation and Entrepreneurship of some application-oriented senior technical talents with high aesthetic ability and artistic accomplishment meet a bottleneck period. Therefore, from the perspective of cultural and creative industries, this study explores a new path of innovation and entrepreneurship for college students majoring in film and television animation, so as to provide a feasible reference for the smooth employment of college students.

Key words: Film and television animation major, Innovation and entrepreneurship, Cultural and creative industry, College Students

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