Abstract: The construction of campus culture brand in art-based vocational colleges not only helps to create distinctive higher vocational colleges, but also helps to cultivate and promote the university spirit, and also helps to strengthen the cohesiveness of teachers and students throughout the school. Especially in the field of red books, the construction of campus culture brands in art-level vocational colleges plays an important role in improving the effect of ideological and political education. In this regard, all art-level higher vocational colleges should strengthen the awareness of brand building, create a cultural atmosphere for red books and educate people; play the second classroom function, carry out campus cultural activities with the theme of red books; pay attention to enhance brand communication and expand The social impact of the red book brand.

Key words: Red book, Art higher vocational college, Campus culture brand, Brand building