Abstract: At present, the development of "Internet+" has further updated the market demand for talents. Under the background of the Internet, there is a shortage of innovative and entrepreneurial talents. In order to enhance the competitiveness of talents training, higher vocational colleges must pay more attention to training more innovative and entrepreneurial talents. On the one hand, they can alleviate the employment pressure of higher vocational graduates, and on the other hand, they can also play a better role for talents. The way out, to promote higher vocational students to get better development. This paper mainly introduces the importance of Higher Vocational Students' innovation and entrepreneurship in the "Internet+" era, analyzes the main problems existing in the innovation and entrepreneurship education of higher vocational students, and explores effective strategies for cultivating innovative and entrepreneurial abilities of higher vocational students in the“Internet +” era.

Key words: "Internet+ era", Vocational college students, Innovation and entrepreneurship ability, Importance, Training