Abstract: With the development of the times, the employment of college students is facing challenges, so some college students start their own businesses after graduation. At the same time, due to the influence of many factors such as economy and human resources, the success rate of entrepreneurship needs to be improved. Colleges and universities are the base of cultivating innovative talents. Teaching staff can improve the efficiency and success rate of innovation and entrepreneurship education of college students by providing them with special guidance on innovation and entrepreneurship education. This study discusses the relevant principles of innovation and entrepreneurship education for college students, and further defines the objectives of innovation and entrepreneurship education, and then puts forward scientific and effective path optimization means, hoping to provide certain reference for the implementation of innovation and entrepreneurship education for college students.

Key words: Innovation and entrepreneurship education, Goal, Principle, Path optimization