Abstract: Carrying out the new business teaching in higher vocational colleges is beneficial to the development of national economy and culture, and to the promotion of educational reform, facing the problems of cognitive deviation, imperfect curriculum system and lack of enterprise support platform in innovation and Entrepreneurship Teaching, Higher Vocational Colleges need to make a series of improvements: strengthening the consciousness of specialty construction, we should change the training mechanism of talents, construct the innovative entrepreneurship teaching curriculum system, and set up the cooperation platform. To establish a coordinated, orderly and integrated innovation and entrepreneurship education system can give full play to the value of innovation and entrepreneurship teaching and promote students'personal development and social development.

Key words: Innovation and entrepreneurship teaching, Cognition, Curriculum, Personnel training, Professional construction