Abstract: In the new era, innovation and entrepreneurship have been continuously promoted and applied in vocational education. Cultivating students' innovation and entrepreneurship has become one of the important indicators of school talent training. In the marketing teaching, there are still many deficiencies in its traditional teaching, such as the imperfect innovation and entrepreneurship education model, and the lack of double-creative teachers, which restricts the sustainable development of marketing education. Therefore, based on the perspective of innovation and entrepreneurship, the article mainly analyzes the innovation of marketing teaching in the new period. From the aspects of teaching motivation, teaching objectives, content and management, it analyzes how to build a scientific marketing teaching system,in order to provide a reference for optimization and development.

Key words: Innovation and entrepreneurship, Marketing, Teaching, Innovation, Exploration