Abstract: In recent years, the network economy entrepreneur group of college students in western Guangdong is growing day by day and more mature. They have a high level of cultural and great commercial potential. They are faced with both opportunities and unprecedented challenges, facing the differentiation of various interest groups and the remodeling of social moral values.To investigate the ideological values of College Students' network economy entrepreneurs in the west area of Guangdong, highlights the characteristics of the region, network economy, and the ideological values. It is practical that shows the ideological values of the operators by paying attention to such a problem. Consequently, thinking about the advantages and disadvantages of the ideological values, leads to a lot of practice exploration of thought-leading.

Key words: Western part of Guangdong, College students network economy entrepreneurs, Ideological values