Abstract: With the rapid development of information technology and the support of relevant national policies, cross-border e-commerce has become an economic growth point that cannot be ignored. At the same time, the demand for foreign language talents has also increased significantly. The process of talent training in universities should be consistent with the actual needs of social development. In the context of the rapid rise of cross-border e-commerce, the training process of applied foreign language talents should also conform to this principle. This article first analyzes the current status of the training of applied foreign language talents, expounds the main problems, and then discusses how colleges and universities should adapt to the needs of the development of the times, adjust the training mode of applied foreign language talents, and better to meet the needs of society and enterprises.

Key words: Cross-border e-commerce, Application-oriented, Training characteristics, Training model