Abstract: The survival and development of a start-up enterprise determines its success or failure. The education of innovation and entrepreneurship in China's colleges and universities starts relatively late, and most of the teachers in colleges and universities have never been engaged in the operation and management of relevant enterprises, especially start-up enterprises. The course target orientation set by colleges and universities is not clear, and the students' learning pertinence is weak. This paper mainly studies how to integrate a series of business administration courses needed by the survival and development of start-up enterprises in higher education courses, so as to improve the pertinence and purpose of students' learning and improve the survival rate of start-up enterprises.

Key words: Innovation and entrepreneurship, Start-ups, Business administration, The fusion