Abstract: Driven by the shared economy model, sharing bikes have attracted much attention because of solving the "last kilometer" problem. This paper starts from the Mobike problem analysis, through the literature review and interview survey, building the model of customer satisfaction based on ACSI index; Then, obtaining first-hand data through the questionnaire survey, we tested the PLS modeling method and evaluation of the Mobike customer satisfaction index. Finally, according to the analysis results, we put forward the suggestions and Countermeasures beneficial to the development of Mobike in the Beijing area.

Key words: Mobike, Customer satisfaction, ACSI model