Abstract: A new consumption era for Chinese people is coming with mobile internet and digital technology. It is urgent for higher vocational college to strengthen the moral education of tourist practitioners. In the reform process of tourism teaching, the close combination of “Ideological and Political Education” with specialized course is the key to effective advancing ideal education, honesty education, law and discipline education, and professional ethics education. Based on the characteristics of students majoring tourism in higher vocational college, there is some preliminary design and practice of "Design of Tourism Product" Course's Ideological and Political Education in this article.

Key words: Curriculum's ideological and political education, Tourism major, Specialized course, Teaching design