Abstract: Under the background of new era, colleges and universities according to their characteristics with special professional career counselors role orientation and professional development needs, the university should combine new requirements of the country, according to the professional development of counselors feature set up college counselor professional competence development system, this can not only meet the personal career development of college counselors, resolve conflicts under his professional role and the right to appeal, at the same time also can according to the college for the counselor career development planning and management of continuous upgrading of the professional competence of college counselors in the new period.

Key words: New era, Colleges and universities, The counselor, Professional competence