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The Theory and Practice of Innovation and Enntrepreneurship ›› 2020, Vol. 3 ›› Issue (16): 168-170.

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Comprehensive Study of Publishing Media Integration

GUO Manzhuang   

  1. Reflex Therapy and Rehabilitation Medicine Magazine,Beijing,100032,China
  • Published:2021-03-18

Abstract: In the context of continuous economic development in my country, people's living standards are constantly improving, and the specific requirements for information ecology are becoming higher and higher. The so-called media integration is based on computer technology, and the data transmission form of computer technology is the core, so that different media can be interconnected, develop together, and achieve a win-win goal. At present, media integration can be divided into three aspects in general. Whether it is tactical media integration or media organization level integration, or the ultimate form of media integration, it must be completely included. The fusion of publishing media can not only optimize the way of information transmission between different media, but also give media users a good experience and continuously meet people's information ecological needs. Accordingly, this article analyzes the comprehensive issues of publishing media, which has a certain degree of theoretical value and practical significance.

Key words: Publishing, Media, Integration, Comprehensive development

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