Abstract: Art colleges and universities are the main base for cultivating high-quality art talents in China. The college students of art colleges and universities are the important reserve force for socialist construction and cultural development. Strengthening the ideological and political education of art college students is one of the important foundations for realizing the "Chinese dream". Therefore, it is an important content of the ideological and political education of art colleges and universities at present, which should be combined with art The characteristics of college students, to cultivate students to establish a correct outlook on life, the world and values, so that art school students will become the future of virtue and art of outstanding art talents.

Key words: Art college, College student, Art major, Ideological and political education, Current situation, Strategy