Abstract: With the rapid development of mobile Internet and information technology, a new media platform of quantification and diversification has emerged. Nowadays, new media has penetrated into the daily life of every ordinary person. In the field of school, new media also has a wide range of applications. In addition to facilitating the exchange of information between students and teachers, it also brings more opportunities for the construction of campus culture. How to rely on the new media platform, make use of the advanced technology advantages, promote the construction of campus culture, is becoming the new focus of the current education work.

Key words: New media vision, Campus culture, Construction, Research