Abstract: University academic guidance is an effective measure to help students solve learning problems, guide students to develop harmoniously and improve the quality of education. Through the investigation of the current situation of academic guidance in Colleges and universities, this paper analyzes the problems existing in the current academic guidance in Colleges and universities, and explores the reform of academic guidance in Colleges and universities by using the Internet thinking under the current situation of rapid development of the Internet.

Key words: Internet thinking, University academic guidance, An empirical investigation