Abstract: The advent of the era of big data has brought opportunities and challenges to entrepreneurs, and has also deeply affected the innovation and entrepreneurship education of college students. It is necessary to make some adjustments to the current innovation and entrepreneurship education in colleges and universities, optimize and improve the practice path, so as to comply with social development and achieve the goal of keeping pace with The Times. In this paper, we conducted an in-depth study on the practice path of college students' innovation and entrepreneurship under the background of big data, so as to help college students better identify their own positioning while recognizing big data, and effectively provide certain reference and help for college students' innovation and entrepreneurship practice.

Key words: Big data background, College students, Innovation and entrepreneurship, The path of Practice