关键词: “产教学研”, 融合创新, 教学模式, 三江学院, “企业新闻与传播”, 课程群

Abstract: The purpose of this paper is to take the“enterprise news and communication”course group of Sanjiang University as a specific case to sort out and summarize the innovative teaching mode of“production, teaching, learning and research”integrated in the process of practice. The research method is mainly case study method. This paper expounds the research value of the integrated innovative teaching mode of“production, teaching, learning and research”in college journalism, analyzes the main objectives of the integrated and innovative teaching mode of“production, teaching, learning and research” through the systematic summary of the operation practice of the“enterprise news and communication”course group, explores the main content of the integrated innovative teaching mode of“production, teaching, learning and research”, and summarizes the current exploration of the integrated innovation of“production, teaching, learning and research”.

Key words: “Production teaching learning and research”, Convergence and innovation, Teaching mode, Sanjiang University, “Enterprise news and communication”, Course group