关键词: 新质生产力, 高校会计教育, 数字化转型, 大数据, 人工智能, 数字技术

Abstract: In the context of the digital age, accounting education is facing the need for transformation to adapt to the new requirements of new technologies and economic models for accounting professionals. Starting from the necessity of digital transformation in accounting education in universities, this article analyzes the connotation and operating mechanism of new quality productivity, and proposes a path for empowering the digital transformation of accounting education in universities with new quality productivity. The digital transformation of accounting education in universities is of great significance for promoting the expansion of accounting functions, improving the level of accounting work in China, and promoting the high-quality development of accounting talents.

Key words: New quality productivity, Accounting education in universities, Digital transformation, Big data, Artificial intelligence, Digital technique