关键词: 比赛, 项目式教学, 以赛促教

Abstract: This paper takes the exploration and practice of the project-based course teaching mode of "promoting teaching by competition and combining learning with competition" as the research direction, makes an in-depth exploration of the project-based course teaching of film and television advertising, draws conclusions from the analysis and research of the practical projects, and makes shooting, etc., guides students to instill the concept of "project in progress" while completing the competition projects, so as to let them learn Students are better integrated into social practice projects and achieve the goal of applying the knowledge they have learned.

Key words: Competition, Project teaching, Promoting teaching by competition