关键词: 新商科, 数智化, 新能源汽车产业链, 实践教学平台, 教育教学改革, 人才培养

Abstract: In the era of digital economy, digital and intelligent transformation has become an inevitable trend for business development. As a strategic emerging industry, the new energy vehicle (NEV) sector is driving economic transformation and upgrading. However, higher education business programs face several challenges, including lagging development of practical teaching platforms, and insufficient cross-disciplinary integration. This paper focuses on the NEV industry chain and investigates how to construct a digital-intelligent business practice teaching platform. This platform aims to address the urgent demand for digitally-native business professionals with composite skills during industrial upgrading. The results show that integrating five subsystems such as digital twin system, virtual reality system, business and operations management system, data analysis system, and teaching and operational management system into a comprehensive practice teaching platform can effectively innovate teaching models, enhance practical teaching, optimize practical curriculum system and content, and promote integration of cross-disciplinary studies. This provides new pathways for higher education reform and supports development of business professionals who can meet digital requirements.

Key words: New business education, Digital-intelligence, New energy vehicle industry chain, Practice teaching platform, Educational reform, Talent cultivation