关键词: 分层教学, 混合式学习, 市场调查, 深度学习, 课程改革, 教学模式

Abstract: With the deepening of the concept of deep learning and the growing demand for the development of“golden courses”in higher vocational education, higher vocational institutions urgently need to explore effective course teaching models. Currently, higher vocational courses face issues such as superficiality, fragmentation, and rigidity. Taking the market research course as an example, these problems manifest as students'shallow understanding of knowledge and difficulties in cultivating higher-order thinking. In response, a teaching model based on“layered teaching + blended learning”is proposed for higher vocational courses. This model revolves around three stages—pre-class preparation, in-class practice, and post-class extension—and drives teaching reform through five aspects: reshaping course objectives, reconstructing teaching content, redesigning teaching methods, reorganizing evaluation systems, and realigning educational systems, to enable students to achieve deep learning.

Key words: Differentiated instruction, Blended learning, Market research, Deep learning, Curriculum revolution, Teaching mode