关键词: 跨境电商, 产教融合, “课赛证岗”, “四位一体”, 人才培养, 路径

Abstract: The rapid development of the cross-border e-commerce industry has put forward new requirements for talent capabilities, emphasizing “data-driven, practical, and international”. This paper takes the construction practice of Alibaba Digital Trade Industry College as its research object, systematically analyzing the innovative paths of cross-border e-commerce teaching reform from dimensions such as the restructuring of industry-education integration mechanisms, digital and intelligent upgrades of the curriculum system, and ecological layout of teaching scenarios. The study shows that by building a collaborative talent cultivation system characterized by “joint construction with dual standards from schools and enterprises, and integration of courses, competitions, certifications, and positions”, it effectively addresses problems in traditional education, such as the disconnection between theory and practice and teaching lags behind technological iteration, achieving precise alignment between the talent chain and the industrial chain.

Key words: Cross-border e-commerce, Iintegration of industry and education, “Course, competition, certificate and post”, “Four-in-one way”, Talent cultivation, Path