关键词: 创新创业, 学科交叉, 实践能力, 数字媒体技术, 本科生, 思维能力

Abstract: Starting from the actual needs of cultivating innovation and entrepreneurship abilities, explore the relationship between interdisciplinary and undergraduate entrepreneurship abilities, and improve students'ability to solve practical problems through multiple paths. This article takes a interdisciplinary perspective to conduct a deep analysis of the elements of college students' innovation and entrepreneurship ability, and clearly proposes and demonstrates the five elements of college students' innovation and entrepreneurship ability, which are knowledge foundation, learning ability, practical ability, thinking ability, entrepreneurial consciousness, and entrepreneurial spirit. By comprehensively applying interdisciplinary theories and combining with the current situation of innovation and entrepreneurship education in Communication University of China Nanjing, we aim to provide reference for improving undergraduate innovation and entrepreneurship education from a practical and operational perspective, starting from the digital media technology in our school.

Key words: Innovation and entrepreneurship, Interdisciplinary intersection, Practice ability, Digital media technology, Undergraduate, Thinking ability