关键词: OBE理念, 网络营销课程, 学生主体, 课程思政, 混合教学, 评价体系

Abstract: Under the background of the construction of“double-high”vocational colleges, aiming at the structural adjustment and digital transformation and upgrading of the marketing industry, the OBE concept is integrated into the network marketing course, docking the job needs under the digital economy, and restructuring the teaching objectives; Analyze the problems of network marketing teaching, reverse reconstruct the course content system; Dig deep into the curriculum ideology and politics of each module of the network marketing course, practice curriculum ideology and politics education, based on Xuexitong platform, carry out the mixed teaching mode of“guiding learning before class, researching learning during class, practicing learning after class”, and improve the teaching system.

Key words: OBE concept, Network marketing course, Students'subjectivity, Curriculum ideology and politics, Mixed teaching, Evaluation system