关键词: "双创", 大学生, 创业扶持, 创业机制, 就业, 优化策略

Abstract: With the continuous deepening and development of higher education in China, the number of college graduates has steadily increased, and the employment pressure of college graduates has also increased. At the same time, the government's support for college students'entrepreneurship is constantly increasing, and more and more college graduates choose to start their own businesses to achieve their life value and wealth accumulation. This article briefly discusses the entrepreneurial mechanism of college students in the context of“entrepreneurship and innovation”, aiming to provide experience and reference for optimizing the employment and entrepreneurship mechanism of college students.

Key words: Innovation and entrepreneurship, College students, Entrepreneurship support, Entrepreneurship mechanism, Obtain employment, Optimization strategy