关键词: 《网络营销》, 教学创新, 课程教学, 改革, 实践, 导向

Abstract: With the continuous development of E-commerce in China, the demand for network marketing talents is increasing, but due to a variety of reasons lead to the disconnection between network marketing talents training and the actual demand. This paper starts with the teaching status quo of Network Marketing course in colleges and universities, analyzes the problems existing in the teaching process, takes practice as the guidance, carries on the reform from the angle of course content, teaching idea, teaching method and teaching evaluation, and explores the new teaching mode of Network Marketing course.

Key words: Network Marketing, Teaching innovation, Course teaching, Reform, Practice, Guidance