关键词: 称呼语, 调查分析, 案例分析, 访谈, 满意度

Abstract: Through the investigation and analysis, case analysis and interview of college teachers on students' address satisfaction in classroom teaching process, the charm of address can be better explained, the communication between teachers and students can be strengthened, the teaching quality can be improved, and the teaching task can be completed better and faster. In this study, 1 600 students of different grades in 10 different majors in the author's school were sampled and divided into four groups to investigate the teachers' satisfaction with the four common addressing styles of students. The results show that: according to the characteristics of the students to get the lowest satisfaction: 4.5%, students prefer to use the first name of the address, satisfaction as high as 94.75%. No matter what kind of address, respect and affinity are the most important factors to improve students' satisfaction. A proper address can make teaching achieve twice the result with half the effort. Through the investigation, it is expected that university teachers should pay attention to improve their address terms and do better in communication and communication.

Key words: Appellation, Investigation and analysis, Case study, Interview, Satisfaction