关键词: 大学生, 文化自信, 自媒体, 传统文化

Abstract: In the Internet age, various cultural trends have had an impact on the outlook on life and values of contemporary college students.A strong country first needs national confidence, which is built on the basis of cultural confidence. In the Internet era, building cultural confidence is the basis for increasing national strength. Therefore, in the development of economy and science and technology, we should use the advantage of the Internet to spread excellent traditional culture and correct values to contemporary college students, and build up their cultural confidence. Cultural confidence should be established through education, social concept and media.

Key words: College students, Cultural confidence, We media, The traditional culture