关键词: 数字商务人才, 市场营销, 互联网, 课程体系, 改革措施

Abstract: Under the background of the rapid development of the Internet, the demand for digital business talents is more urgent, especially for the digital marketing personnel, which makes the traditional marketing curriculum system in Colleges and universities difficult to meet the needs of the rapid development of the current era. From the perspective of digital business talent training, this paper explores the content of the reform of marketing curriculum system in Colleges and universities, and puts forward a series of measures for the reform of marketing curriculum system.

Key words: Digital commerce talents, Marketing, Internet, Curriculum system, Reform measures