Abstract: Under the social background of the development of the new era, the promotion of the core competence and the construction of professionalization of college counselors are widely valued. Professionalization mainly means that the professional skills and working ability of college counselors meet the standards of practice and occupation, and the core competence mainly includes the abilities of Student Affairs management, ideological education, service and teaching, scientific research, etc., which are possessed in daily work Important role. Therefore, in the process of the actual development of college counselors, we must actively enhance the core competence, and realize the development and construction of professionalization, so as to lay a solid foundation for the follow-up development.

Key words: New era, College counselors, Core competence improvement, Professional construction