Abstract: Integration of industry and education is an important path for the high-quality development of modern vocational education. Building an industry-education integration model for arts and crafts majors driven by both“intangible cultural heritage (ICH) living inheritance + cross-border cultural tourism”can effectively achieve the living inheritance and cross-border promotion of traditional craftsmanship in arts and crafts majors. Combining the concept of industry-education integration, this study analyzes the actual situation of the arts and crafts major at Guilin University of Tourism, deeply discusses the problems and reform measures in talent training modes, curriculum teaching content, teaching staff construction, and industry-education integration models, explores the integration points between art and crafts education in colleges and universities and the promotion and inheritance of cross-border ICH skills, and how to cultivate high-quality composite talents meeting the needs of local arts and crafts industries and enterprises through the industry-education integration mechanism, thereby promoting the improvement of the quality of undergraduate art education.

Key words: Integration of industry and education, Talent cultivation, Arts and crafts, Vocational education, Cross-border cultural tourism, Inheritance of Intangible Cultural Heritage (ICH)