Abstract: Employment is the foundation of people's livelihood. With the popularization of higher education in China, the employment of college students has always been a hot issue of social concern. With the increasing number of college graduates year by year, facing the fierce competition in the employment situation, it is of great practical significance to educate and guide college students to establish a correct and scientific concept of employment, which is also the proper meaning in the topic of talent training in Colleges and universities. Therefore, it is particularly important to lead the employment concept of college students in the new era with the socialist core values.

Key words: New era, College students, Employment concept