Abstract: In order to effectively solve the problem of difficult employment for vocational college graduates and enhance their competitiveness in employment and entrepreneurship, this article is based on the theory of industry education integration. It briefly elaborates on the impact of this theory on the employment and entrepreneurship of vocational college students, analyzes the factors that restrict the improvement of their competitiveness in employment and entrepreneurship, and explores the practical path to enhance their competitiveness in employment from the perspectives of gathering the three parties of government, enterprise, and school, strengthening innovation and entrepreneurship education, analyzing industry and enterprise needs, optimizing employment guidance services, etc. The aim is to help vocational college students accurately grasp industry development trends, scientifically plan their careers, continuously improve their professional skills and professional qualities, and ultimately achieve high-quality employment and entrepreneurship goals.

Key words: Vocational colleges, Vocational college student, Integration of industry and education, Employment and entrepreneurship, Competitive power, High-quality employment