Abstract: When application-oriented colleges and universities carried out student employment ability training, there were problems such as the disconnection between theory and practice, weak teaching staff, and the lack of targeted employment guidance. In the era of new media, application-oriented institutes are actively exploring innovative paths to enhance students'employability. By leveraging the advantages of new media, they build employment practice platforms to provide students with precise employment services. Relying on new media to simulate real interview scenarios, students can become familiar with the interview process and master interview skills. Meanwhile, application-oriented institutes should also build a team of dual-qualified employment guidance teachers. On the basis of enhancing students'employability, they should provide assistance for students'long-term career development.

Key words: New media, Application-oriented institutes, Employability, “Dual-qualified”teacher, Precision employment, Training