Abstract: Innovation and entrepreneurship education for college students is the key carrier to enhancing national innovation capabilities and cultivating high-quality talents. This article first elaborates on its importance, and then deeply analyzes the core challenges currently faced, the lag of practical teaching resources behind industrial technology iteration, the existence of collaborative barriers in interdisciplinary curriculum systems, and the neglect of process value in evaluation systems. Finally, targeted systematic reform strategies are proposed: constructing a dynamic adjustment mechanism for practical resources based on industrial cycles to ensure that teaching content is synchronized with the forefront development of technology; establish a collaborative teaching mechanism for interdisciplinary courses and break down disciplinary barriers; improve the evaluation system that considers both process growth and final outcomes, and stimulate students'intrinsic motivation for continuous innovation. This article aims to provide theoretical references and practical paths for deepening the reform of innovation and entrepreneurship education for college students, helping to cultivate innovative talents that meet the needs of the times, and injecting sustained momentum into high-quality development.

Key words: College student, Innovation and entrepreneurship education, Reform and practice, Industrial cycle, Interdisciplinary collaboration, Evaluation system