Abstract: With the advent of the intelligent media era, the development of new media technology has put forward new requirements for the cultivation of media talents in universities. It is necessary for universities to innovate their talent cultivation concepts, reform their teaching methods, and adapt to the constantly developing social and market needs. Based on the current situation of media talent cultivation in applied universities, this article analyzes the existing problems of media talent cultivation in applied universities, and explores the development path suitable for media talent cultivation in applied universities by combining the new opportunities and challenges of the current intelligent media era.

Key words: The era of intelligent media, Application-oriented universities, Media talents, Cultivation mode, Innovation path, Practical ability, Promoting education through competition