Research on the Problems and Countermeasures of “Double Innovation” Practice Teaching in Media Majors in Colleges and Universities

Abstract

Abstract: The practice teaching of innovation and entrepreneurship for media majors serves as a crucial pathway to cultivate students'innovative thinking and entrepreneurial capabilities. Against the backdrop of building an educational powerhouse, current practice teaching in this field faces problems such as insufficient integration of digital-intelligent technologies, disconnection between practical training and industry demands, lack of new liberal arts mindset in specialized-innovation integrated curricula, and incomplete competition-driven innovation mechanisms. This study analyzes these problems and proposes innovative mechanisms to enhance practice teaching through digital-intelligent empowerment, platform integration, specialized-innovation fusion, and competition-based education.

Key words: Educational powerhouse, Media majors, Innovation and entrepreneurship education, Practice teaching, “Integration of specialized and innovative education”, Competition-driven innovation

CLC Number:

FU Shuai, LI Shanshan. Research on the Problems and Countermeasures of “Double Innovation” Practice Teaching in Media Majors in Colleges and Universities[J]. The Theory and Practice of Innovation and Enntrepreneurship, 2025, 8(23): 184-186.

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