Abstract: In recent years, universities have continued to expand enrollment, and the issue of college students'employment and entrepreneurship has become a social hotspot and a key factor restricting the transformation of vocational colleges. Therefore, vocational colleges should strengthen the cultivation of students'employment and entrepreneurship abilities, help them achieve their career dreams, and promote the high-quality development of vocational education. Vocational colleges should adhere to market demand as the guide, actively transform the concept of employment and entrepreneurship education, and focus on cultivating students’employment and entrepreneurship abilities; Establish a“specialized innovation integration” curriculum system to enhance students’attention to employment and entrepreneurship education; Build a“dual linkage”collaborative education system and invite enterprises to participate in employment and entrepreneurship education; Carry out practical training on employment and entrepreneurship, create a good atmosphere for employment and entrepreneurship education, and continuously improve the employment and entrepreneurship abilities of college students.

Key words: Market demand orientation, Vocational colleges, Obtain employment, Entrepreneurship, “Specialized innovation integration”, Collaborative education