Abstract: This paper meticulously examines the diverse factors that shape innovation and entrepreneurship education in universities, embracing policy support, educational resources, teacher capabilities, curriculum design, and campus culture. Based on this rigorous analysis, a series of strategic interventions are proposed, aimed at optimizing educational resource allocation, fostering teacher professional growth, and innovating curriculum designs. By executing these strategies, the study anticipates a marked enhancement in the quality of education, leading to the nurturing of a new generation of individuals equipped with both innovative spirits and practical abilities. Importantly, the implementation of these strategies carries profound implications for propelling the unique development of innovation and entrepreneurship education in universities, thereby fortifying the nation's overall innovative prowess.

Key words: Multiple factors, Universities, Innovation and entrepreneurship, Education, Influence, Strategic research