Abstract: As a typical representative of the new education model, the integration of industry and education has not only brought new development opportunities for“double innovation”education in universities, but also brought many challenges. This article explores the key path of“double innovation”education in universities from the perspective of industry education integration, aiming to analyze its value in optimizing educational resource allocation, innovating talent training models, promoting student entrepreneurship practice, and pointing out the main problems faced in the current implementation process. Four key strategies are further proposed: improving the mechanism of school enterprise cooperation, deepening teaching content reform, innovating talent training models, and strengthening the construction of innovation and entrepreneurship support systems to promote the in-depth development of“double innovation”education in universities.

Key words: Integration of industry and education, Universities, Innovation and entrepreneurship education, School enterprise cooperation, Education system, Collaborative cultivation