Abstract: With the advent of the digital age, it has become an important trend of higher education reform to blend folk culture research and innovation and entrepreneurship education. This combination can not only enrich the content of education, but also stimulate students’innovative spirit and entrepreneurial ability. This paper is committed to exploring how the digital education environment can promote the organic integration between folk culture and innovation and entrepreneurship education, and designing practical teaching strategies, in order to provide strong support for the comprehensive development of students. By analyzing the current educational status and challenges, the teaching methods and strategies proposed in this paper aim to realize the effective utilization of folk culture resources and the deep integration of innovation and entrepreneurship education and folk culture, so as to cultivate students’innovative thinking, entrepreneurial consciousness and practical ability.

Key words: Digitization, Folk culture, Innovation and entrepreneurship education, Teaching strategies, Empowerment, Iintegration